KUALA LUMPUR – 29 AUGUST 2022: The Meet in Malaysia At Malaysia Business Events Week 2022 (MIM @ MBEW 2022), a notable meeting of the business events industry’s top figures, is proudly hosted by the Malaysia Convention & Exhibition Bureau (MyCEB). The awards ceremony at the World Trade Centre Kuala Lumpur (WTCKL) on August 29, 2022, will be presided over by YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC), and will mark Malaysia’s transition into the future as a dominant force in the corporate events sector.
The signing of a Memorandum of Cooperation (MOC) between Malaysia and Indonesia’s business event stakeholders is a significant component of this year’s MIM @ MBEW. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of MOTAC emphasises “I would like to congratulate MyCEB for its strategic vision in initiating the MOC with our industry colleagues from Indonesia. This strategic collaboration based on common goals and assets but also celebrate differentiators will lead to new opportunities for more business events, leading to more Indonesian business events delegates to Malaysia and vice versa. Malaysia and Indonesia already have a close tourism relationship as Top 5 source markets for the other. This MOC will help increase more business events delegates for both nations”.
Through a Special Keynote – “Reshaping Business Events”, YBhg. Datuk Hajah Saraya Arbi, Secretary General of MOTAC indicates, “This year’s MBEW is different and special with so many industry leaders – both national and international – gracing our event and sharing their knowledge. To our global association leaders, I am delighted to note that there are 11 international associations supporting MIM @ MBEW – thank you for joining us onsite or online. I have no doubt that business events planners know that incorporating a destination’s culture into their agenda helps foster attendee engagement. Combining this with a sustainability or inclusive focus takes it one step further. After all Malaysia has been granted a seat in the UNESCO which focuses on education, scientific, culture which can link to business events”.
The opening ceremony welcomes YBhg. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, “MyCEB’s vision to be one of the world’s preferred international business events destinations and our mission to deliver a viable portfolio of international business events to attract business events delegates to Malaysia while enhancing the country’s profile on a global scale. This year’s MBEW aims to be the platform to drive all these. The most impactful sustainable business events advance the cause with creative ways, going beyond the traditional to integrate new opportunities designed to engage attendees, benefit and “give back” to host communities. Ultimately, being involved will help improve the products and experiences we promote to the market. This does not mean diverting from MyCEB’s role to sell and market the destination but evolving to a broader mandate”.
The scenario for the Malaysia business events offers a prosperous expansion. Malaysia is on the rise to produce game-changing advances as the top hub for business event activities, even if the strategy for this market to be dominated is fundamentally vital for influential and major economic elements. This event serves as the focal point for stifling the growth of the business events sector by bringing together key players in the sector to understand the most recent trends that contribute to astoundingly measurable results. It is with fervent optimism that events like these would open up a torrent of chances to grow the foundations of the countries’ development in the business events sector.
Let’s BE Greater, Together. Meet in Malaysia.
The Meet in Malaysia @ Malaysia Business Events Week 2022 Strategic Partners:
1. Asian Federation of Exhibition and Convention Associations (AFECA)
2. Business Events Council Malaysia
5. Kraftangan Malaysia
6. Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
7. Malaysian Society of Association Executives (MSAE)
8. Malaysia Airlines Berhad
9. Sabah Tourism Board
10. Shangri-La Kuala Lumpur
11. World Trade Centre Kuala Lumpur (WTCKL)
The Meet in Malaysia @ Malaysia Business Events Week 2022 Official media:
2. M&C Asia
The Meet in Malaysia @ Malaysia Business Events Week 2022 is in Collaboration with:
1. Asia Convention Alliance (ACA)
2. Destinations International
3. Food Aid Foundation
4. Global Association of the Exhibition Industry (UFI)
5. Hybrid City Alliance (HCA)
6. International Association of Exhibitions and Events (IAEE).
7. International Association of Professional Congress Organisers (IAPCO)
8. International Congress and Convention Association (ICCA)
9. Union of International Associations (UIA)
10. Kloth Cares
11. Professional Convention Management Association (PCMA)