KUALA LUMPUR, 1 DECEMBER – The Grand Launch of Lewré Bespoke’s first flagship store – a 3.600 sq. ft galleria catered to provide consumers with an elevated, luxurious, and personalised retail experience unlike any other – was officiated by YBhg. Dato’ Suriani Binti Dato’ Ahmad, Secretary-General to the Ministry of Entrepreneur Development & Cooperatives (KUSKOP).
Lewré has long been established as a successful brand, with its products sold in most major malls and department stores across Malaysia. Whereas Lewré is targeted at the mass market, Lewré Bespoke is a sister brand that focuses solely on the high end market, aimed at consumers who appreciate exclusivity and customization; indeed their flagship store slogan is ‘It’s very personal’. Equipped with hi-tech scanners and AI technology, the Lewré Bespoke Flagship Store is able to acquire precise measurements for each patron to produce an immaculate pair of shoes, handmade to fit the customer’s every desire.
The launch of the flagship store coincides with the brand’s 25th-anniversary of its journey to establish itself as a world-class shoe production and retail company that is able to compete at the highest levels internationally. The brand has a targeted goal of establishing over 100 stores across Asia by 2025, which in addition to expanding the brand’s reach and presence will also have the added effect of promoting Malaysia’s retail sector across the region and boosting the country’s economy, in line with the Ministry of Entrepreneur Development & Cooperatives (KUSKOP)’s agenda. As a showcase for what is possible for a homegrown Malaysian fashion retail brand, Lewré hopes that this will aid in driving Malaysia’s fashion industry forward; inspiring Malaysian entrepreneurs to venture worldwide and increasing acceptance of Malaysian brands.
Dato Lewré Lew, Founder of Lewré Bespoke shared, “We designed Lewré Bespoke to represent the pinnacle of retail. We want our customers to come to Lewré Bespoke and have an experience that is unmatched anywhere in the world. The launch of this flagship store marks a significant milestone that will further drive us in our effort to lead Malaysia’s fashion industry on an international scale. We hope that our success and expansion plans will play a part in inspiring Malaysian entrepreneurs to showcase their talents, skills, and dedication to the world.”
YBhg. Dato’ Suriani Binti Dato’ Ahmad, Secretary-General to the Ministry of Entrepreneur Development & Cooperatives (KUSKOP) said, “It is my understanding that with the launch of this flagship store, Lewré intends to further drive the industry by establishing 100 stores across Asia by 2025, venturing from Malaysia to Australia, China, India, and so on forth. This will indefinitely create a multitude of job opportunities across various disciplines for fashion enthusiasts to gain experience and knowledge in the industry, while also pushing other local brands to match its endeavors and bring Malaysia forward as a superior entrepreneurial country.”
For more information, please visit LewréBespoke’s official website: https://lewrebespoke.com/about-us/