Tue. Oct 3rd, 2023


    Hisense, a leading provider of consumer electronics and appliances, has announced its agreement to serve as the official global sponsor of UEFA EURO 2024TM. Following its previous successful sponsorship of the FIFA World Cup 2022™, Hisense is now the official sponsor of the UEFA EURO for the third year in a row. As a result of this collaboration, Hisense will also be granted sponsorship rights for the UEFA European qualifiers in 2023–24 and 2025–26, the UEFA Nations League finals in 2025, the UEFA U21 EURO 2025, Finalissima 2024, and the UEFA Futsal 2026.

    Guy-Laurent Epstein, UEFA Marketing Director, extended his appreciation for Hisense’s extension of their partnership to European football as an official partner of UEFA EURO 2024™. This marks their third consecutive EURO collaboration. Their technologies will continue to enhance the accessibility and enjoyment of football for fans worldwide.

    Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. Hisense has seen overseas brand awareness almost double over the past five years.

    Upon the announcement of the upcoming UEFA EURO 2024™ sponsorship, Fisher Yu, President of Hisense Group Holdings Co., Ltd., also remarked in a keynote debut at the IFA 2023 that Hisense is able to connect with consumers around the world through sports sponsorships, which is a great way to build trust for the brand. To continue brand building globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024™ with its cutting-edge image quality technology.

    From energy-saving laser TVs to global environmental protection initiatives, Hisense devotes itself to investing in innovation and providing greener products to consumers for healthy life scenarios.

    Over the years, Hisense has continuously sought to establish in-depth connections with consumers around the world, no matter where they live or what language they speak, to better understand and serve more users’ individual needs, enhancing the quality and experience of everyday living.


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