Given Korea’s remarkable production of well-known, high-quality products with scientific support, it is impossible to overlook the country when thinking about health and beauty. Both the long-term maintenance of skin health and aesthetics depend on collagen.
The first collagen product in Korea, EVER COLLAGEN, is a revolutionary brand from Newtree Group that provides dual-functional skin health protection from UV rays in addition to maintaining healthy skin elasticity and moisture. With a proprietary manufacturing process, fish collagen is converted into low molecular collagen peptides, such as EVER COLLAGEN, which the body absorbs quickly.
EVER COLLAGEN has dual benefits for the skin: it first increases skin hydration, elasticity, and periorbital wrinkles. Visual assessment revealed a wrinkle-reducing effect. Based on a comparison between the test and control groups, the periorbital wrinkle sensory evaluation score and visual evaluation both revealed fewer wrinkles.
Based on instrumental evaluation, the group that took EVER COLLAGEN after 12 weeks of evaluation had a significant increase in skin elasticity (R5) and hydration. The enhancements were significantly greater than those observed in the placebo cohort.
EVER COLLAGEN helps to restore ultraviolet-damaged skin (wrinkles). Following 12 weeks of examination, the group that drank EVER COLLAGEN showed a significant reduction in skin roughness (R1), average roughness (R3), and smoothness depth (R4), as determined by instrumental evaluation. These decreases were much larger than in the placebo group. (Skin visiometer SV600).
In addition, Hans Xiiao Aii, a well-known public figure, actress, and content curator, is appointed by Newtree Group to further bolster its offer to Malaysia. Hans Xiiao Aii personifies the brand of an urban woman who embraces her full lifestyle while maintaining the value of flawless, healthy skin.
In conjunction with the launch of EVER COLLAGEN in Malaysia, and its exclusive partnership with Watsons a whole week of activation Is currently held at East Atrium in Midvalley Megamall where consumers can learn and understand more about EVER COLLAGEN product offering while immersing in various activities including Spin & Win, DIY phone accessories making, Instagram contest and more.
EVER COLLAGEN 10pc is now available in Watsons stores and online at RM33.90, for more information visit https://www.watsons.com.my/all-brands/b/156206/ever-collagen
