Souper Tang, a name synonymous with Chinese wellness cuisine, celebrated the grand opening of its latest outlet at Mid Valley Megamall, reinforcing its commitment to culinary tourism and wellness in Malaysia. The event was officiated by YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II of the Malaysia Tourism Promotion Board, alongside prominent associations such as the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), and the Malaysia Association of Hotels (MAH). The event emphasized the importance of promoting Malaysia’s wellness tourism, in line with the upcoming ‘Visit Malaysia 2026’ campaign.
Founded in 2009 as Taang Shifu, Souper Tang has grown into a respected brand with a mission to make authentic Chinese wellness cuisine accessible across Malaysia. With 17 outlets nationwide and plans for expansion in Singapore, Souper Tang remains dedicated to sharing health-focused dining through recipes crafted with traditional Chinese herbs such as ginseng, cordyceps, and angelica root. The newest outlet at Mid Valley aims to offer customers a taste of this unique culinary heritage, blending nutrition with time-honored recipes.
Deputy-Director General Lee praised Souper Tang’s efforts, stating, “Souper Tang captures the essence of Malaysia’s diverse culinary scene by bringing traditional Chinese flavors to a wide audience. Establishments like Souper Tang play a crucial role in preserving culinary heritage while celebrating our multicultural identity. As we work to position Malaysia as a Southeast Asian culinary hub, I encourage Malaysians and visitors alike to explore our rich food culture.”
This latest opening exemplifies commitment to making health-conscious dining widely available. The brand is equally committed to sustainability by responsibly sourcing ingredients to promote both personal wellness and environmental well-being. With its focus on quality, tradition, and innovation, Souper Tang aspires to be a key player in Malaysia’s wellness and culinary tourism sectors.
Nevinn Leow, Group CEO & Managing Director of Souper Tang, expressed excitement about the brand’s growth, saying, “Our new outlet at Mid Valley Megamall marks an important step in bringing Chinese wellness cuisine to more people. We are thrilled to support Malaysia’s ‘Visit Malaysia 2026’ campaign and contribute to the nation’s goals of promoting wellness-focused experiences for visitors.”
The grand opening event featured special guest celebrity Jack Lim, who delighted fans with an interactive session that included Souper Tang vouchers and gift giveaways. Attendees enjoyed a traditional Chinese dance performance and a lively Lion dance, adding cultural flair to the celebration.
Located at Level 1, South Court, Mid Valley Megamall, the new outlet offers various wellness products, including bird’s nests and curated gift hampers. Looking ahead, Souper Tang will debut an innovative product at its Sunway Pyramid flagship location starting November 17. As part of this launch, customers purchasing SouperFast Herbal Soups in sets of 6, 12, or 20 will receive exclusive gifts such as the SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot.
With this expansion, they aims to strengthen its influence in wellness dining and contribute to Malaysia’s position as a top destination for culinary tourism, supporting Malaysia’s initiatives to welcome more visitors under the ‘Visit Malaysia 2026’ banner.
For more information, please visit Souper Tang’s website, Souper Tang’s Facebook and Instagram.
