Infinix, the fast-emerging tech brand designed for young and trend-conscious consumers, has solidified its status as a key player in Southeast Asia’s competitive smartphone market. With its parent company, Transsion, holding a strong 16% market share in the region and shipping over 4 million units in Q3 2024, Infinix’s momentum is impossible to ignore. The brand’s stellar performance in Malaysia further underscores its rapid ascent in the industry.
In Q3 2024, Malaysia became a standout market for Infinix, registering an impressive 97% year-on-year growth and earning the Top 4 smartphone vendor position in the country. This milestone is largely driven by the success of flagship series like the Infinix NOTE 40 and ZERO 40 5G, which deliver advanced features such as cutting-edge processors, superior camera capabilities, and immersive displays, all at competitive price points.
“Our growth in Malaysia reflects our commitment to delivering high-quality devices that balance innovation and affordability. We are excited to build on this momentum as we continue to meet the needs of the Malaysian market,” said Tommy Xiong, Country Manager of Infinix Malaysia.
Infinix’s gaming-oriented smartphones, including the GT 20 PRO and HOT 50 5G, have resonated deeply with Malaysia’s tech-savvy and gaming-centric consumer base. Designed for high performance and smooth visuals, these devices cater to gamers and technology enthusiasts who seek pioneering features without breaking the bank.
To further entrench its position in the Malaysian market, Infinix has partnered with popular gaming platforms such as PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings, creating a synergy that supports the nation’s thriving gaming ecosystem.
“Infinix is committed to meeting the diverse needs of Malaysian users, whether it’s for gaming, vlogging, or everyday use,” added Xiong.
Southeast Asia’s smartphone market has witnessed a robust 15% year-on-year growth, shipping 25 million units in Q3 2024. Amid these dynamics, Transsion’s innovative approach to delivering high-value devices in the entry-level and mid-range segments has allowed it to thrive where competitors struggle with razor-thin margins and intense pricing pressures.
Infinix’s ability to offer premium features at accessible prices sets it apart. The brand has successfully balanced style, functionality, and affordability, allowing it to cater to young consumers who demand both cutting-edge technology and value for money.
With a growing lineup of devices designed to enhance user experience—be it through advanced gaming features, pro-level photography, or seamless multitasking—Infinix is well-positioned to continue its upward trajectory in Malaysia and beyond.
Infinix’s future in Malaysia looks bright as it builds on its Q3 2024 success. The brand is set to deepen its engagement with local communities, expand its product lineup, and continue fostering partnerships with gaming and tech platforms to meet the evolving needs of its consumers.
Stay tuned for more innovations from Infinix as it cements its place as a leading smartphone brand in Malaysia and Southeast Asia.
Stay connected for the latest updates on Infinix through Infinix’s official website, Facebook page, Instagram page and TikTok channel.
