QWORK AND BANK ISLAM COLLABORATE TO DRIVE FINANCIAL INCLUSION AND EMPOWER THE GIG ECONOMY

By establishing its strategic cooperation with Qwork, Bank Islam Malaysia Berhad (Bank Islam or the Bank) continues to advance financial inclusion and empower disadvantaged populations. This ground-breaking, community-driven website links companies with a wide range of qualified freelancers.

With this partnership, Bank Islam aims to tap into Qwork’s extensive pool of gig workers via  its intuitive platform to provide flexible financial solutions tailored to the needs of  freelancers. By leveraging Qwork’s diverse talent network, Bank Islam aims to address the  growing workforce segment’s economic challenges and offer them access to Shariah compliant banking products and services.

Bank Islam can promote Qwork’s advertised jobs within its Be U By Bank Islam app, which  is 100% digital. Aside from accessing banking services, customers can use the ‘Gig  Marketplace’ feature within the app to find income opportunities provided by Qwork.  The effort aligns with Be U’s endeavors in responding to the needs of young adults who  seek to earn spare cash through short-term jobs.

Bank Islam Group Chief Digital Officer, Noor Farilla Abdullah expressed her enthusiasm  about the partnership. She stated, “We are delighted to collaborate with Qwork in our  ongoing efforts to bolster the overall Be U app. Incorporating this use case into the app  will empower users to handle their finances and earn their living. With everything on a  single platform, users can easily track and manage their finances and access tailored  solutions that cater to freelancers. This partnership aligns perfectly with our commitment 

to serving the needs of the underserved communities and promoting equitable financial  practices.”

Earlier in September 2023, Be U by Bank Islam launched its debit card that is 100% issued,  delivered, and managed through the app. Apart from providing convenient payment  services, the Be U by Bank Islam app continues to release customer-centric solutions  designed for the younger generation and freelancers. Bank Islam plans to introduce  flexible financing options, digital payment solutions, and financial planning services in the  Be U app.

By understanding the unique needs and challenges of the freelance community, the  Bank aims to provide them with the support and tools necessary to thrive in today’s  dynamic economy.

Qwork’s CEO, Muna Munirah, highlighted the importance of the partnership, stating, “We  are thrilled to partner with Bank Islam to empower freelancers and provide them with  access to Islamic banking products and services. This collaboration aims to democratise  benefits with the likes of working for an MNC for the gig workers, a.k.a freelancers on  Qwork.”

Bank Islam and Qwork are confident that this partnership will significantly impact the  freelance community, fostering financial stability and unlocking new growth  opportunities. By combining their expertise and resources, both organisations are  committed to creating an ecosystem that supports the financial aspirations of  freelancers, ultimately contributing to the growth and development of the Malaysian  economy.

 

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