The success of Lotus’s Malaysia’s #KitakanJiran Ramadan Cookout was made possible through strong partnerships with leading brands. This year’s event, held at Lotus’s Kajang, saw the generous contributions of companies such as Adabi, Coca-Cola, Fraser & Neave, Mondelez, and Unilever. Their involvement helped provide nutritious iftar meals and create a meaningful experience for the community.
As part of the initiative, 600 hot meals were prepared and distributed to residents of various charity homes. Brand partners supplied key ingredients and beverages, ensuring that the meals were both delicious and fulfilling. The support extended beyond food, as several companies contributed gifts, vouchers, and experiences for the beneficiaries.
Beverage giants Coca-Cola and Fraser & Neave provided drinks such as Minute Maid, Fuze Tea, and 100 Plus to complement the meals. Mondelez, through its Cadbury brand, played a key role in making the event sweeter. Adabi and Unilever’s Knorr products helped enhance the flavors of the traditional dishes served. Their collective contributions reflected a shared commitment to corporate social responsibility.
Mall tenants also stepped up to support the initiative. Bata Primavera donated RM15,000 worth of vouchers, allowing children from Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur to enjoy a special shoe-shopping experience. Kings Confectionery, Playland, Gintell, and Moliform further enriched the event with additional gifts and activities.
The impact of these partnerships extended beyond the cookout. Lotus’s Malaysia’s month-long donation drive, which benefited 16,000 individuals across 40 mosques, was bolstered by contributions from its brand partners. Their donations of essential items helped provide relief to families facing economic hardship during Ramadan.
Additionally, Mondelez collaborated with Lotus’s Malaysia for the #Cadberi Goodness Station initiative. Running from March 1 to April 30, 2025, the campaign allows customers to donate essential goods at 23 selected Lotus’s malls. In return, donors receive a Cadbury chocolate bar as a token of appreciation. This initiative strengthens the culture of giving and community engagement.
Lotus’s Malaysia’s Corporate Services Executive Director, Azliza Azmel, emphasized the importance of these collaborations. “Our partners play a vital role in amplifying the impact of our initiatives. Their generosity and commitment to social responsibility allow us to reach more people and create meaningful experiences.”
The #KitakanJiran Ramadan Cookout demonstrates how corporate partnerships can drive positive change. By working together, Lotus’s Malaysia and its brand partners have created a Ramadan experience filled with warmth, generosity, and shared joy. As the company looks ahead, it remains committed to strengthening these collaborations to continue uplifting communities in need.
