Exciting news for Johoreans! MR D.I.Y. Group [M] Berhad, the home improvement retailer beloved by Malaysians, has officially unveiled its latest MR D.I.Y. PLUS flagship store at The Mall, Mid Valley Southkey in Johor Bahru. This marks a new milestone for the brand, as it expands its reach in the southern region, offering an enhanced shopping experience that reflects the vibrant spirit of Johor.
Inspired by the energetic and diverse culture of Johor, the MR D.I.Y. PLUS store beautifully mirrors the essence of the state. Known for its rich history, dynamic economy, and modern outlook, Johor is the gateway to southern Malaysia and a hub for both commerce and culture. The flagship store incorporates elements that celebrate these traits, from its gemstone-inspired design to its modern, sleek features.
The store’s interior design is a tribute to Johor’s multifaceted character, with the central theme being a grand jewel motif. The striking gemstone-inspired entrance, alongside geometric ruby-red diamond art, mirrors Johor’s unique beauty and heritage. The use of mirrored finishes and intricate designs throughout the store enhances the sensory shopping experience. At the heart of the store lies the “Jewel Artpiece,” a captivating installation designed with gemstone-like precision. This stunning work of art not only showcases Johor’s elegance but also serves as the perfect backdrop for memorable photos, allowing visitors to fully immerse themselves in the store’s theme.
MR D.I.Y. Group’s Head of Marketing, Alex Goh, expressed his excitement about the new opening: “As Malaysia’s largest home improvement retailer and a proud homegrown brand, we are always looking for ways to deliver fresh, engaging concepts that resonate with our customers. This store is more than just a retail outlet – it’s an experience that reflects Johor’s vibrant energy and forward-thinking attitude. We’ve designed a space that invites visitors to explore, engage, and connect with the spirit of the state, all while enjoying the convenience of finding everything they need at ‘Always Low Prices.’”
Johor Bahru, with its growing community and bustling economy, provides the ideal backdrop for the flagship store. MR D.I.Y. PLUS at Southkey not only meets the practical needs of shoppers but also serves as a community hub where Johoreans can come together. Goh emphasized the Group’s commitment to being a part of the local fabric: “We’re not just here to sell products; we’re here to create a welcoming space that brings people together and makes everyday living easier and more enjoyable.”
Spanning over 33,000 square feet, the MR D.I.Y. PLUS flagship store offers an impressive range of over 17,000 products across multiple categories. Customers can explore an extensive selection from MR D.I.Y. Group’s various brands, including MR D.I.Y., MR. DOLLAR, MR. TOY, and EMTOP, ensuring there’s something for everyone. Whether you’re tackling a home renovation, picking up daily essentials, or shopping for toys and gifts, the store offers a wide variety of affordable options.
The store is also designed to engage visitors in unique ways. Shoppers can enjoy a variety of interactive experiences, including an LED screen with motion sensors, where the display responds to user movements. There are also dedicated promotional areas, a workshop and event space, and a retailtainment zone, which combines shopping with entertainment for all ages. For families with children, a permanent playground and an artistic infinity room add to the excitement, creating an environment where shopping is fun for everyone.
To commemorate the grand opening of the MR D.I.Y. PLUS flagship store, the company has lined up a series of celebratory activities and promotions from November 18 to 24, 2024. This period will offer exclusive discounts, special events, and fun activities for all customers, making it the perfect time to visit the store and take part in the celebrations.
This new store at The Mall, Mid Valley Southkey, is the second MR D.I.Y. PLUS store in the country. The first MR D.I.Y. PLUS outlet was launched in 2022 at Mid Valley Megamall in Kuala Lumpur, and it set the standard for what would become a series of innovative, large-format stores. The MR D.I.Y. Group has seen tremendous growth since launching its first store in 2005 and continues to expand its footprint across the country. The group’s portfolio now includes MR TOY (launched in 2019), MR DOLLAR (2020), MR D.I.Y Express (2021), MR D.I.Y. PLUS (2022), and EMTOP, a brand introduced in 2023, where it serves as a master franchisee in Malaysia.
As MR D.I.Y. Group continues to expand its retail presence across Malaysia, it remains dedicated to enhancing the customer experience with its innovative store designs and diverse product offerings. For more details on the MR D.I.Y. PLUS flagship store and its upcoming promotions, visit MR D.I.Y.’s official website at www.mrdiy.com, or check out their e-commerce platform at www.mrdiy.com.my. Be sure to follow MR D.I.Y. on Facebook, Instagram, and TikTok for the latest updates and promotions.
The MR D.I.Y. PLUS store at The Mall, Mid Valley Southkey is set to become a key destination for Johoreans, offering everything they need in a store that reflects the pride, culture, and dynamic spirit of Johor. Whether you’re looking to improve your home, find unique toys, or explore exciting new brands, the MR D.I.Y. PLUS store is the ultimate shopping experience.
