The much-anticipated Scents of Malaysia 2024 (SOM2024) was officially launched today at the stunning Tanjung Lounge, Riverside Cafe, World Trade Center Kuala Lumpur (WTCKL).
This glamorous event gathered fragrance aficionados, local luxury brands, and key players in the fragrance industry to celebrate what is expected to become the foremost platform for Malaysia’s local perfumery sector.
With the active participation of media partners, bloggers, and fragrance enthusiasts, SOM2024 aims to elevate Malaysia’s position in the global fragrance scene by showcasing the finest offerings from the nation’s fragrance innovators.
SOM2024 is set to become the ultimate showcase for Malaysia’s growing fragrance industry, featuring an array of products that cater to various scent preferences. From home air fresheners and hijab sprays to aromatic candles and soothing aromatherapy oils, this event provides an immersive experience for all fragrance lovers.
The diverse selection of products on display underscores the industry’s potential to meet international standards, while also introducing local innovations in the field of scents.
For those who appreciate the delicate artistry of fragrance, SOM2024 offers a golden opportunity to explore Malaysia’s most captivating aromatic creations.
The event also spotlighted the key participants and brands involved in SOM2024 through a ceremonial plaque presentation, recognizing their contributions to the local fragrance sector.
The Directors of LTEO Solution, the organizing body behind the event, took center stage to share their aspirations for Malaysia’s fragrance industry. Eddy Farah Mokhtar, Director of LTEO Solution, expressed his excitement, stating, “SOM2024 provides a platform to showcase Malaysia’s fragrance industry to the world.
We believe our products are on par with international standards, and through this event, we aim to empower and promote local brands globally.”
Adding to the enthusiasm, Mohd Fairus Mokhtar, also a Director at LTEO Solution, emphasized the collaboration with prominent organizations such as Tourism Malaysia and WTCKL.
He highlighted the positive impact this event will have on the local economy, particularly in advancing the perfume industry. “With the strong backing from Tourism Malaysia and WTCKL, we foresee SOM2024 becoming the key driver for the growth of the local fragrance sector.
This is a significant step forward for us, and we invite everyone to participate in this prestigious event,” he shared.
Looking ahead, SOM2024 is gearing up for the main event scheduled to take place on 26 and 27 October 2024 at Legar Putra, WTCKL.
This upcoming showcase is expected to draw even greater attention, offering a platform for local fragrance brands to exhibit their products, debut new launches, and engage directly with consumers and industry professionals.
By creating a central hub for the Malaysian fragrance market, SOM2024 is positioned to drive international recognition for the nation’s perfumery, while supporting the “Malaysia Truly Asia” campaign championed by Tourism Malaysia.
SOM2024 is not only a gathering of fragrance enthusiasts but also an essential part of Malaysia’s efforts to elevate its local brands.
The event serves as a bridge between traditional Malaysian scents and modern innovations, helping local entrepreneurs connect with global markets.
With a strong focus on supporting Tourism Malaysia’s initiatives, SOM2024 plays a pivotal role in promoting Malaysia’s unique fragrance offerings and positioning WTCKL as a vital hub for local products.
The future is undoubtedly bright for Malaysia’s fragrance industry as it embarks on this fragrant journey toward global prominence.
For more updates and information about Scents of Malaysia 2024, stay connected via their official social media accounts on Facebook, Instagram, and TikTok under the handle @ScentsOfMalaysia2024.
