Lazada, the leading eCommerce platform in Southeast Asia, has successfully concluded its 12.12 All Out Sale, marking the final mega sale of the year. This year’s event saw a significant transformation in shopping experiences as Lazada’s next-generation AI-powered features, introduced in October, played a pivotal role in driving consumer engagement and boosting sales.
The introduction of advanced AI-driven features such as personalized recommendations, virtual try-ons, and AI-generated models captured the attention of shoppers across the region. The standout campaign of the event, the #LazzieChatHunt, incentivized users to participate in promotional activities through Lazada’s Message+ chat. This initiative led to a 76% increase in unique visitors and facilitated over 6 million AI-driven interactions, doubling the engagement rate seen during the 11.11 mega sale.
Breakthrough Performance of the #LazzieChatHunt Campaign
The 12.12 sale saw a significant 46% increase in user engagement with Lazada’s AI-powered shopping assistant, AI Lazzie. Over 15% of these user interactions were focused on deal hunting and personalized product discovery, reflecting growing consumer reliance on AI-driven shopping guidance.
With the implementation of GenAI-powered features, Lazada gamified the shopping experience. Customers were encouraged to collect vouchers, earn LazRewards, and receive LazCash by participating in interactive in-app activities. Highly engaged shoppers were able to make up to three redemptions per day, further boosting user activity on the platform.
Consumer Trust in AI Shopping Tools
A recently released Lazada whitepaper, “Artificial Intelligence Adoption in eCommerce in Southeast Asia,” highlights growing consumer confidence in AI-enhanced shopping:
- 92% of respondents trust AI to provide personalized product recommendations.
- 90% rely on AI-generated product summaries.
- 88% use AI-curated content to make more informed purchase decisions.
These statistics underscore the rising demand for AI-powered features, as customers seek faster, smarter, and more efficient shopping journeys.
Lazada’s GenAI-Powered Ecosystem
The success of Lazada’s 12.12 sale was driven by a suite of advanced AI tools, including:
- AI Lazzie: A virtual shopping assistant that offers personalized product recommendations and shopping guidance.
- Smart Recommendations: AI-driven product suggestions tailored to users’ browsing history and preferences.
- AI-Generated Product Descriptions: Automated, accurate, and engaging product information designed to boost buyer confidence.
- AI-Generated Models: Next-level product visualization, enabling users to better assess items before making a purchase.
Advanced Technology Behind Lazada’s AI Evolution
The innovations powering Lazada’s AI tools are driven by Alibaba’s upgraded Marco MT system, which is based on the large language model Qwen. This advanced AI translation system ensures seamless market localization, helping sellers accurately tailor product descriptions to suit diverse Southeast Asian cultures and languages. By bridging cultural and linguistic gaps, Lazada empowers sellers to offer more authentic shopping experiences for consumers across the region.
With its 12.12 All Out Sale setting new records for user engagement and AI adoption, Lazada has once again proven itself as a trailblazer in the eCommerce industry. As Southeast Asian consumers continue to embrace AI-assisted shopping, Lazada’s commitment to innovation ensures that future campaigns will only get smarter, more personalized, and more engaging.
