The conclusion of the 14th instalment of the MyCSR programme, titled “Ramadhan Rays of Care,” was marked by a touching initiative at the National Cancer Institute organised by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts, and Culture Malaysia. This event symbolised a significant gesture of empathy and unity during the sacred period of Ramadan.
The event was part of MyCEB’s ongoing commitment to community engagement, aimed at uplifting the spirits of cancer patients and the medical team at the centre while fostering a sense of unity and support within the community. The visit saw 13 officers from MyCEB distributing gift hampers consisting of healthy snacks to 100 patients and 30 medical practitioners.
“As we conclude the first to many more impactful editions of MyCSR initiatives in 2024, we are deeply moved by the spirit of compassion and solidarity exhibited during this heartwarming event. At MyCEB, we remain committed to our ethos of community engagement, striving to uplift the spirits of those in need and foster a sense of togetherness within our society. This humbling experience has reminded us how fortunate we are to be well and abled, as compared to patients here who are fighting one of life’s toughest battles,” said the Chief Executive Officer of MyCEB, Mr. Azman Haji Tambi Chik
He continued, “We are here to show our support, physically and mentally to let them know that they do not walk alone in this journey. Additionally, we are also here to show appreciation and gratitude to the medical professionals who tirelessly dedicate their lives to saving people. Words cannot explain how noble they are in their commitment”.
The initiative is aligned with MyCEB’s Environmental, Social and Governance (ESG) practices as the Bureau aims to positively leave a long-term impact on the lives of cancer patients and healthcare professionals at the National Cancer Institute. Apart from contributions in-kind, the team also took the time to engage with patients and personnel to understand their experience from this visit.
To date, the MyCSR programme has touched 395 lives since its inception in 2018. With this programme, MyCEB has committed 4 hours of CSR for the year and the Bureau will be conducting more initiatives with measurable outcomes, demonstrating its unwavering commitment to enduring social impact.
Encik Azman Haji Tambi Chik, CEO of MyCEB closes the first chapter of MyCEB’s 2024 CSR initiative, “The MyCSR Ramadhan Rays of Care visit today not only underscores our unwavering support for cancer patients and healthcare professionals but also serves as a profound reminder of the significant impact we can make when we come together as a community.”
