Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has recently revealed a captivating art campaign created by the renowned French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, named “Olympic Games Instants Shared #withGalaxy,” is currently active throughout Paris, showcasing captivating imagery that provides a fresh outlook on the impact of sports. As the countdown to Paris 2024 continues, Samsung is actively contributing to the vibrant atmosphere of the Olympic and Paralympic Games in the host city.
Raymond Depardon, a renowned photographer and filmmaker, has skillfully captured timeless images that have become iconic. His portfolio includes captivating portraits of athletes during the Olympic competitions from 1964 to 1980. The new campaign, created through a partnership between Samsung and the City of Paris, celebrates the influential work of Raymond. It symbolizes a transition as Raymond’s timeless black-and-white photographs are displayed alongside his son Simon’s fresh imagery capturing the latest Olympic Games and Paralympic Games disciplines.
The collection of pictures showcases the talented athletes from Team Samsung Galaxy. Sarah Bee, Aurelien Giraud, Mejdi Schalck, and Yvan Wouandji are captured in action in various sports disciplines. The captivating images are currently on display at nine famous locations in Paris, such as Rue du Louvre, Pont de la Concorde, and Rue des Pyramides. This exhibition will continue until early September 2024.
“I was absolutely delighted to be a part of this project as it marks a significant milestone in my photography career. It’s an incredible opportunity to have my work showcased alongside my father’s,” expressed Simon Depardon. “The artwork showcases four remarkable French athletes engaged in their respective sports, while also capturing their individual human essence through simultaneous portraits,” Depardon explained. “The Galaxy S24 has truly remarkable performance capabilities, which have allowed us to explore countless artistic possibilities that seamlessly blend with the city.”
Starting from June 24 until September 8, 2024, fans have the opportunity to join the campaign by sharing messages of encouragement for Team Samsung Galaxy through a QR code displayed on every image. The messages will be displayed at Samsung’s Olympic rendezvous at Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, throughout the Olympic and Paralympic Games.
Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, emphasized the goal of the Olympic and Paralympic Games to foster global unity and inclusivity. “With the help of Raymond and Simon Depardon, Samsung is using cutting-edge Galaxy technology to contribute to the ongoing legacy of the Olympic and Paralympic Games, showcasing their commitment to promoting the highest ideals.”
Additional locations for the campaign’s 10 images – comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon – are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple, and Opéra. For more information, visit https://withgalaxy.galaxyexperienceparis.com/en.
[Locations for ‘Olympic Games Instants Shared #withGalaxy’]
- 187 Rue St-Honoré, 75001 Paris
- 288 Boulevard St-Germain, 75006 Paris
- 13 Rue du Louvre, 75001 Paris
- 33 Avenue Jules Rimet, 93200 Saint-Denis
- 36 Avenue de l’Opéra, 75004 Paris
- 29 Boulevard Romain Rolland, 92120 Montrouge
- 95 Rue Vieille du Temple, 75004 Paris
- 51 Rue Bonaparte, 76006 Paris
- 117 Rue du Faubourg Saint-Martin, 75010 Paris
