Whoever said an Olympic Opening Ceremony must take place within the confines of a stadium? The Olympic Games Paris 2024 commenced with a remarkable ceremony on the Seine River, marking a night of unprecedented achievements. Samsung Electronics, a Worldwide Olympic and Paralympic Partner, played a pivotal role in delivering the groundbreaking innovation that made this event truly extraordinary.
In order to enhance the fan experience, Samsung equipped over 200 Galaxy S24 Ultra smartphones on the 85 athlete boats during the Opening Ceremony, allowing fans to get even closer to the action. The event was livestreamed using a private 5G network provided by Orange, the official mobile network provider for Paris 2024 in France.
Viewers who tuned in to the broadcast were treated to a more intimate glimpse of the distinctive celebration of the Olympic spirit in the future host city of Paris in 2024. Viewers of the Opening Ceremony had the unique opportunity to witness the event through the eyes of the athletes, who captured and shared moments from this unforgettable ceremony using their Galaxy Z Flip6 Olympic Edition smartphones.
▲Team Australia athlete shares a selfie with fans with the new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit Getty/Samsung
Samsung collaborated with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to create a meaningful night for athletes and fans — requiring extensive planning with various Olympic partners for real-time footage streams, seamless 5G connectivity and other technology support.
The opening ceremony livestream is just one of several ways Samsung is sharing the excitement from Paris 2024 with the world. The sailing competition in Marseille and Victory Selfies will also bring fans closer to the Olympic Games. For a brand-new view of the sailing competition in Marseille, Samsung is installing Galaxy S24 Ultra smartphones to the boats and on the athletes’ shoulders. Furthermore, medalists can capture their emotions with Victory Selfies using the Galaxy Z Flip6 Olympic Edition provided at the podium.
▲ Team Korea athletes share their experience with fans with their new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit Getty/Samsung
More than 100 experts, 250 phones and 360 days of testing made delivering these moments possible. The efforts to enhance the viewing experience for fans around the world were all part of Paris 2024’s vision of ‘Games Wide Open.’ Through its mobile innovations, Samsung will inspire Paris 2024 athletes and fans to keep an open mind because ‘Open always wins.’
▲ Team Japan athletes share a selfie with fans with the new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit Getty/Samsung
▲ Team Guatemala athlete shares lifelong memory with fans with his new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty/Samsung
▲Team Refugee athletes share their experience with fans with their new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit Getty/Samsung
▲Samsung Galaxy S24 Ultra placed on boat to offer a unique view of the Opening Ceremony. Photo credit: Getty/Samsung
▲Samsung Galaxy S24 Ultras placed on boat to offer a unique view of the Opening Ceremony. Photo credit: Getty/Samsung
▲Samsung Galaxy S24 Ultra placed on the bow of the Team GB boat during the Paris 2024 Opening Ceremony. Photo credit Getty/Samsung
▲Samsung Galaxy S24 Ultra placed on the bow of the Team Romania boat during the Paris 2024 Opening Ceremony. Photo credit Getty/Samsung
▲ Samsung Galaxy S24 Ultra placed on the bow of the Team Senegal boat during the Paris 2024 Opening Ceremony. Photo credit Getty/Samsung
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