Samsung Malaysia Electronics has launched its 2025 Bespoke AI lineup, introducing a new era of smarter, simpler, and more secure living. The lineup includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Laundry Top Load Washer, and Bespoke AI Jet Ultra Vacuum Cleaner, all designed to enhance daily routines through adaptive intelligence and seamless connectivity.
Samsung is committed to meaningful AI innovation that simplifies everyday life, said Mr. Charles Kim, President of Samsung Malaysia Electronics. With SmartThings connectivity, Knox Security, and intuitive voice control via Bixby, our AI appliances redefine modern home living.
Smart Food Storage with AI-Powered Refrigeration
The 594L Bespoke AI Side-by-Side Refrigerator features a sleek design with a 9-inch LCD screen, enabling control through voice and SmartThings. Its AI Energy Mode tracks usage and reduces power consumption by up to 10%, while a UV deodorizer ensures a fresh interior. The Auto Open Door function adds hands-free convenience, perfect for busy households.
Intelligent Laundry with Quiet Performance
The Bespoke AI Top Load Washer (13kg–21kg) combines AI Wash, AI Energy Mode, and VRT+ technology for an efficient and quieter laundry experience. It uses Ecobubble, BubbleStorm, and Dual Storm technologies to enhance cleaning while conserving energy and water. With SmartThings support, users can control laundry remotely, and the 20-year warranty on the Digital Inverter Motor ensures long-lasting reliability.
Powerful, Connected Cleaning
The Bespoke AI Jet Ultra is Samsung’s most powerful cordless stick vacuum, boasting 400W suction and up to 100 minutes of runtime. With AI Cleaning Mode 2.0, it automatically adjusts to different surfaces for optimized cleaning. Its multi-layered HEPA filtration captures 99.999% of fine dust, while SmartThings and a built-in LCD screen offer real-time updates and notifications.
Security and Smart Maintenance
The entire lineup is protected by Samsung Knox, with Knox Vault making its debut in home appliances for secure data storage. With Post-Quantum Cryptography (PQC) and SmartThings Home Care, users can enjoy peace of mind with proactive maintenance alerts and remote diagnostics.
For more information, visit: https://www.samsung.com/my/home-appliances/bespoke-home/
