Watsons Malaysia Transforms April into a K-Beauty Wonderland with “The Seoul’s Dreamland” 2025!
Get ready to glow! Watsons Malaysia is bringing the magic of Seoul straight to your doorstep with the return of its most anticipated beauty celebration Watsons K-Beauty Festa 2025: “The Seoul’s Dreamland.” Running from 15 April to 5 May 2025, this year’s edition is bigger, bolder, and dreamier than ever!
As the leading health and beauty retailer both online and offline, Watsons Malaysia continues to push the boundaries of beauty experiences. “With the surge of Korean beauty and wellness in Malaysia, we are proud to deliver our biggest K-Beauty campaign yet – designed to inspire, indulge, and ignite self-expression,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group.
A 4-Day Beauty Extravaganza in the Heart of KL
The magic happens from 24 to 27 April 2025 at Mid Valley Exhibition Centre, where beauty lovers will step into a vibrant, Seoul-inspired world. Picture over 80 iconic K-beauty brands, dazzling K-pop merch, and new K-wellness offerings all under one roof! From skincare must-haves to cosmetic cult-favorites, the festival caters to every K-beauty fan, no matter where you are in your beauty journey.
More Brands, More Fun, More Seoul!
This year’s celebration features double the brands and double the experiences. Get hands-on with interactive beauty zones, skincare demos, and product redemptions. Whether you’re hunting for your next glow-up serum or the perfect lip tint, this is your one-stop K-beauty playground.
Adding a whimsical twist, Watsons teams up with beloved local illustrator Yellobanana to bring The Seoul’s Dreamland to life. Think dreamy installations, Insta-worthy check-in spots, and exclusive gifts designed by Yellobanana perfect for every beauty enthusiast and collector!
Spend More, Win Big – Including a Dream Trip to Seoul!
Shoppers are in for an extra treat! With every purchase of RM120 on participating K-beauty brands, Watsons Club members can join the K-Beauty Spend & Win Contest. Ten lucky winners will enjoy a 6D4N dream trip to Seoul courtesy of Watsons and SUKA Travel & Tours. Twenty others will walk away with exclusive Korean health & beauty hampers worth up to RM500 each!
Gifts, Collectibles & Exclusive Treats Just for You!
Get rewarded as you shop! Spend RM150 to receive an adorable mini tote, RM250 for a stylish laptop bag, and RM350 to roll home your haul in a limited-edition Yellobanana wagon. And for a limited time, collect the RM9.90 Secret Enamel Pin and the exclusive K-Beauty Acne Patch, available only in-store and online.
Plus, those who RSVP for the event can instantly redeem a RM10 e-voucher to save while shopping online! Click here to RSVP now
Your K-Beauty Fairytale Begins Here
Whether you’re looking to glow up your skincare routine, restock your beauty shelf, or dive into the latest K-beauty trends, Watsons K-Beauty Festa 2025: “The Seoul’s Dreamland” is the event you can’t miss. Come for the deals, stay for the experience — and maybe walk away with the trip of a lifetime!
For full details, follow @watsonsmy on social or visit www.watsons.com.my.
