Sony Unveils Game-Changing Innovations at NAB Show 2025: Revolutionizing Media Production with Cutting-Edge Technology
From April 6-9, 2025, Sony Electronics will take the spotlight at the NAB Show in Las Vegas (Booth N439), offering an immersive showcase of next-level innovations that are set to redefine the future of media production. This year, Sony is focusing on four key areas live production, news and production workflows, imaging solutions, and virtual production with groundbreaking technologies designed to empower creators, broadcasters, and production teams.
Among the exciting highlights at Sony’s exhibit is the debut of a Super35mm Camera System featuring Variable Neutral Density (VND), an ultra-compact Full-Frame Camera Extension System, and a cutting-edge camera tracking solution for enhanced content creation. These innovations are a testament to Sony’s commitment to pushing the boundaries of creativity and flexibility in production workflows.
Sony is at the forefront of shaping the future of media production with advanced tools that leverage cloud technology, IP protocols, and augmented reality (XR) to enhance cinematic capture, spatial content creation, and virtual effects workflows. These technologies not only streamline production processes but also foster collaboration, giving creators the flexibility and efficiency they need to bring their visions to life.
Live production is about to reach new heights with the introduction of the HDC-F5500V Super 35mm 4K CMOS camera. Built for demanding live production environments, this camera features a global shutter imager, a PL lens mount, and new VND capabilities, providing unmatched image quality and operational flexibility. A firmware update for the CNA-2 Camera Control Network Adapter will allow for seamless remote operation of multiple cameras perfect for large-scale events like sports broadcasts. Sony will also showcase the HDC-P50A, a lightweight, compact POV camera offering 4K output, full IP connectivity, and CCU integration for even more versatile productions.
In the world of imaging, Sony is pushing the limits with the VENICE Extension System Mini, which adds even greater flexibility to the VENICE 2 digital cinema camera. This compact solution enables stereoscopic content creation in tight spaces, perfect for spatial content and VFX. The BURANO full-frame cinema camera will also receive a firmware update, bringing enhanced image quality and faster sensor performance, enabling creators to capture breathtaking footage like never before.
Sony’s virtual production offerings are set to shine at NAB Show 2025, with the launch of the OCELLUS Camera Tracking System a marker-free tracking solution that works seamlessly both indoors and outdoors. Ideal for broadcast and cinematic applications, the OCELLUS system will be available in Q4 2025, providing a powerful addition to any virtual production workflow. Sony’s Virtual Production Tool Set will also see exciting new features, including pre-visualization tools and real-time moiré alerts for the VENICE 2 camera, making it easier than ever for creators to visualize their projects before the first shot is even taken.
In the realm of news and production workflows, the Ci Media Cloud® will demonstrate its expanded capabilities, now supporting a wide range of camera RAW formats and direct camera-to-cloud uploads for popular models like the FX3, FX30, and Alpha 7S III. These enhancements will accelerate post-production workflows and simplify collaboration across teams, offering new levels of efficiency in content creation.
At NAB Show, Sony will also highlight its impact on live sports production through Hawk-Eye Innovations. The company will showcase HawkREPLAY, a flexible instant replay solution for on-premise, hybrid, and remote production environments, and introduce new features for the HawkNEST asset management and ISO record system to further elevate sports broadcast capabilities.
Visitors to Sony’s NAB Show exhibit will experience hands-on demonstrations of these revolutionary technologies and gain insights from thought leaders and industry experts on hot topics such as AI, 5G, cloud-based production, virtual effects, and spatial content creation.
Don’t miss your chance to witness the future of media production firsthand at NAB Show 2025. For more information on Sony’s presence at the event, visit here, and stay connected through Sony’s social media channels: LinkedIn, Twitter, Facebook, Instagram, and YouTube.
About Sony Malaysia
Sony (Malaysia) Sdn. Bhd. has been a key player in Malaysia’s electronics market since 1973, offering a diverse range of consumer and professional solutions. With outlets nationwide, Sony continues to bring cutting-edge products and services to Malaysian customers.
About Sony Corporation
Sony Corporation is a global technology leader committed to creating awe-inspiring experiences through innovative technology. With a mission to shape the future of entertainment, Sony continues to inspire both creators and audiences worldwide. For more information, visit Sony.
