Global Muslim-Friendly Tourism Gets a Boost with ITC’s Strategic Collaborations
The Islamic Tourism Centre (ITC) has recently formed a significant partnership with three leading tourism associations—Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA), the Malaysian Association of Tour and Travel Agents (MATTA), and the Malaysian Inbound Chinese Association (MICA)—with the aim to strengthen Malaysia’s position as a global leader in Muslim-friendly tourism and hospitality…
