vivo, a leading global smartphone brand, continues to make waves in Malaysia, solidifying its position as one of the top contenders in the competitive smartphone industry. According to the latest data from Canalys, vivo has achieved the second-highest shipment volume and boasts an impressive market share of 13% by shipping 92,000 units in the first quarter of the year 2024.
vivo’s success can be credited to its strategic focus on meeting the growing demand for 5G-enabled smartphones in Malaysia. The vivo Y100 5G, priced affordably at RM1199 has resonated well with consumers, leveraging the increasing 5G smartphone demand nationwide. Furthermore, models like the vivo Y17s have portrayed vivo’s ability in striking the perfect balance between its core specifications, pricing strategies, and channel margins, which further enhances its market presence.
The growth of vivo Malaysia is going strong, with a 12% increase in sales until February this year. The new vivo V30 Pro, launched on March 30, has become quite a pick among consumers, with sales up by over 37% compared to its predecessors. Combined with advanced features and great camera quality, the vivo V30 Pro promises a smooth experience with its Dimensity 8200 chipset and AMOLED display. The collaboration with Zeiss and Aura Light 3.0 technology enables consumers to capture stunning contents and make more meaningful moments.
vivo Malaysia’s unwavering dedication to innovation and satisfying customers places it for an ongoing success in Malaysia’s smartphone industry, delighting consumers nationwide. Its outstanding performance not only highlights its market leadership but also defines its role as an industry innovator. As vivo persists in enhancing the smartphone experience, consumers can anticipate more revolutionary devices that would empower them further.
For more information and latest updates about vivo, visit vivo Malaysia’s official Facebook Page and vivo Malaysia’s Official Website.
