Sat. Apr 13th, 2024

Officially opening in LaLaport Bukit Bintang City Centre, a premium position in the heart of Kuala Lumpur, was the ASEAN Festival Cashless Day Extravaganza. The event featured a wide range of cultural diversity and aimed to highlight the varied cultures and customs within the Association of Southeast Asian Nations (ASEAN). The goal of the Cashless Day Extravaganza is to raise awareness of cashless payment methods and expand financial inclusion in the ASEAN area, both of which enhance the security, convenience, and effectiveness of financial transactions.

Day 2 of the festival began by showcasing the colors of Malaysia along with various cultural performances by Thailand, Indonesia, Vietnam, and Timor-Leste. The festival organizers aim to create a truly inclusive and immersive experience unlike any other. It was safe to say the festival was infused with a myriad of cultures and experiences. Guests were also shown an exclusive VIP Tour of ASEAN Festival Market, ASEAN Travel Fair & ASEAN Embassies along with a more intimate gathering for sponsors during their unplugged session.

Within the ten members of ASEAN present, the festival serves as a platform for showcasing the convenience and benefits of cashless payments, encouraging businesses as well as governments to adopt modern digital payment methods internationally. The main factor that builds into the trust of cashless payments would be the security measures, safe transaction processes, and advantages in creating more for the user.

Governments from the ASEAN countries recognize the importance of transitioning to cashless societies, and the support from the ASEAN regions enables the growth of the environment for cashless payments. By fostering partnerships within those government bodies, the festival aims to drive innovation, improve interoperability between different payment systems, and create a seamless cashless payment ecosystem across the ASEAN countries.

With 100 booths from food and drinks to authentic art and craft products, there is something to satiate every appetite. Witness the world on one stage with various performances and the chance to win lucky draw prizes. Collect the stamps when participating in the lucky draw to choose one door gift from the organizer’s booth. Join the lucky draw session to win fantastic prizes of Vanzo perfume sets, food or cash vouchers, razor gadgets, and many more.

Overall, the ASEAN Festival Cashless Day is a groundbreaking initiative that actively promotes and encourages the adoption of cashless payments, and supports the vision of a digital and financially inclusive ASEAN region. Through this collective effort, the ASEAN Festival Cashless Day paves the way for a future where digital transactions become the norm, empowering individuals, businesses, and governments to fully embrace the transformative power of cashless payments.


By admin

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