Exploring the Boundless Potential of Human-centric, Hybrid AI

We are witnessing the dawn of an incredibly thrilling and potentially monumental era in the world of technology. Welcome to the era of mobile AI, which Samsung has embraced with the launch of the Galaxy S24 series. This groundbreaking lineup introduces Galaxy AI features, making it our first-ever AI phone.

Transforming Mobile Experiences through a Cutting-Edge Hybrid AI Approach

In order to bring the practical advantages of generative AI technology to the Galaxy S24 series, we adopted a hybrid approach to our AI integration. We are excited about the numerous possibilities that AI brings to the table. In our view, mobile devices play a crucial role in harnessing this potential, as people worldwide increasingly depend on their phones for their daily activities.

Mobile devices have become indispensable companions in our daily lives, serving as personal tools during important and unforgettable occasions. We recognise these behaviours and feel that smartphones should put in more effort to help users fully enjoy significant moments in a more straightforward, instinctive, and remarkable manner. We understand the significance of privacy and prioritise giving users complete control over their sharing preferences.

We are confident that our hybrid approach is the most practical and reliable solution to address all these requirements, positioning Samsung at the forefront of innovation. We offer users the best of both worlds: the quick response and privacy of on-device AI, combined with the flexibility of cloud-based AI. Our partnerships with industry leaders allow us to provide a wide range of functions that cater to users’ everyday needs.

Unlocking New Potential with On-device AI

The ‘Live Translate’ feature on-device AI based was developed with a focus on voice calls, recognising their significance as a fundamental feature of smartphones and as a personal and confidential mode of communication. Samsung is dedicated to enabling users to communicate effortlessly, regardless of language barriers, while also prioritising the safety and privacy of every interaction.

In order to bring this feature to life, our dedicated R&D team put in tireless effort, working diligently as part of a collaborative process that truly showcased the exceptional abilities of our teams. Our R&D organisations within the MX business have truly pushed the boundaries of what we thought was possible. They have gone above and beyond to determine the optimal size of AI language models and to ensure that training and testing can be done in real-life scenarios. The result is a feature that runs entirely on-device.

Samsung’s global R&D networks have been instrumental in nurturing top talent and advancing core technologies in various regions across the world. Samsung Research Centres across the world, including Poland, China, India, and Vietnam, are committed to the development and expansion of the languages supported by Galaxy AI. Languages play a significant role in bridging cultural gaps and facilitating natural communication. Our local R&D offices are essential in expanding possibilities for users in various regions.

Through various endeavours, Samsung has successfully introduced a groundbreaking innovation that I am thrilled to reveal. In an exciting development, Samsung is now expanding the capabilities of Galaxy AI to include third-party message apps, allowing for voice calls with Live Translate. This means that users will be able to enjoy the benefits of Samsung’s advanced AI technology beyond just their native calling app. Stay connected with friends or colleagues by communicating on your favourite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today 

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities. 

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

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