Sat. Apr 13th, 2024

Hisense CES 2024 Media Event was held in Las Vegas on Jan 8th at 9:00 am PST (Jan 9th at 1:00 am CST). David Gold, VP of Hisense International/ General Manager of Hisense Americas, David VanderWaal, Director of Brand Marketing Department of Hisense Americas Region Operation Center, and Douglas Kern, Director of Marketing Department of Hisense USA, focused on the theme of scenario-driven concept and product innovation, explaining how Hisense is promoting the advancement of display technology and integrating it into daily life. The media event attracted 441 global media from nearly 20 countries, including the United States, the United Kingdom, Australia, Germany, and Japan, with the number of media participation increasing by 26%.

During the past decades, Hisense has continuously pushed the boundaries of display technology, reimagining scenarios where screens are indispensable. David Gold, VP of Hisense International, mentioned that Hisense is integrating display technology into homes, providing consumers with high-quality home entertainment. Hisense’s technologies and products, like ULED, ULED X and laser display technology, offer premium picture quality, big-screen options, and lifelike visuals that redefine home entertainment. Whether it’s gamers, sports enthusiasts or movie buffs, Hisense transforms displays into personalized entertainment, offering a versatile entertainment solution that brings families together. At the same time, Hisense’s B2B display technology is widely applied in sports, education, and medical fields, continuously pushing technological boundaries and improving people’s lifestyles and work methods.

David VanderWaal and Douglas Kern provided a detailed introduction to Hisense’s display product lineup and technological innovations. In 2023, Hisense was the only brand to integrate Mini LED across the entire premium lineup, and delivered more than 12 Mini LED models. Hisense was undoubtedly the King of Mini LED with selling more Mini LED TVs than any other brand. The 110 UX, introduced in the media event, incorporates over 40,000 backlight zones, setting industry benchmarks in black levels and contrast. It achieves unprecedented brightness levels of up to 10,000 nits and covers 95% of the BT.2020 colour palette, which introduces a new level of display precision and performance. With its fusion of display technology and innovative design, the 110UX is honoured with CES 2024 Innovation Awards. U7 and U8 Series offer advanced image processing with Hi-View Engine PRO, which adjusts the picture in real time to provide excellent contrast, clarity, and details. The 75UX, which will be shown at CES 2024, measures a depth of less than 14 millimetres, making it Hisense’s thinnest Mini-LED TV ever made.

In terms of laser display technology, Hisense will debut innovative products such as Dynamic Zone Laser TV and Ultra Slim Laser TV. Dynamic Zone Laser TV is equipped with local dimming technology. Dark scenes are reduced by 50% and bright scenes are boosted by 500% – up to 2,000 nits, bringing the ultimate viewing experience of high brightness, high contrast, and high colour gamut. Ultra Slim Laser TV is the smallest 4K 88-inch laser in the industry – 70% smaller than previous models. Other cutting-edge products and technologies, like rollable Laser TV with liftable or hideable screen, and smart blending technology, will also debut at CES, showing the latest innovations in the field of Hisense laser display.

David Gold summarises Hisense commitment during his keynote ‘Hisense isn’t merely about building screens; it’s about crafting scenarios. Our commitment is to bring the world closer by integrating display technology into everyday life, offering experiences that transcend the screen and become part of the story you’re living.’ In the future, Hisense will push the boundaries of display technology and serve consumers with scenario-based experience.

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