Get ready for a vibrant year of the dragon as Media Prima’s electrifying #HappyLongLongTime campaign ignites Chinese New Year 2024! Led by Malaysia’s No. 1 Chinese channel, 8TV and supported by official partners Eight FM, Tonton, Rojaklah, Viralcham and Tantannews (TTN) as well as WOWSHOP. This celebration roars with star-studded activities, exclusive music, festive cheer, and a renewed spirit of community.
This year it will feature 25 CNY Buddies consisting of celebrities, TV presenters and radio personalities, as well as a CNY 2024 album launch with exclusive ‘Happy Long’ merchandise. A ‘CNY Truck’ tour will also be travelling to multiple locations in Malaysia with a variety of captivating programmes to bring more joy and excitement to the 2024 Chinese New Year!
According to 8TV Chief Operating Officer, Kevin Foo, “This year’s #HappyLongLongTime campaign celebrates the essence of CNY and the resilience of the human spirit. We hope to unite Malaysians both young and old with festive cheer, music as well as meaningful cultural activities like the lion dance, in order to build a beautiful future!”
A star-studded chorus rings in the Year of the Dragon! Media Prima’s electrifying CNY 2024 theme song, “Happy Long Long Time,” boasts an energetic lineup of 25 CNY Buddies – Malaysia’s hottest celebrities, presenters, and personalities, Owen Yap, Ong Ching Yee, Tan Chia Yong, Tan Ley Teng, KK Wong, Cherly Lee, Rickman Chia, Orange Tan, Desmond Tey, Natalie Ng, Jan Chin, Jane Ng, Kyann Lim, Ke Qin, Hana Teo, Ngoi Shao Long, Charlotte Seow, Victoria Ng, Loh Chen Yuk, Minsley Chin, Gino Wong, Emily Chua, Choo Yee Jie, Houson Ng and Bryan Matthew. Their vibrant vocals bring the song’s message of lasting luck and happiness to life. Get ready to be swept away by the infectious energy of “Happy Long Long Time.” It’s a celebration and the enduring spirit of Chinese New Year, promising to stay with you long after the festivities end.
Gear up for CNY 2024 excitement with exclusive Media Prima merchandise! Grab adorable plush toys, stylish keychains, handy USB flash drives, colourful lunch bags, comfy T-shirts, festive ceramic bowl sets, and vibrant floor mats. Find them at Popular Bookstores nationwide or grab them online through their website and e-commerce platforms.
The exciting 8TV Fun Together programme is back to spread the CNY cheer across Malaysia! Get ready for captivating performances and interactive fun in Taiping & Bercham (Perak), Seremban & Bahau (Negeri Sembilan), Raub & Bentong (Pahang), and Kajang & Semenyih (Selangor). Don’t miss the ‘Happy Long Long Time’ roadshow stopping at Gurney Plaza, Pulau Pinang (Jan 27, 2.00pm – 4.00pm) and Sunway Pyramid, Selangor (Feb 3, 2.00pm – 4.00pm).
But the celebration doesn’t stop there! Tune in to 8TV for a delightful lineup of CNY-themed programmes. Two captivating drama series await, My Sweet Tangerine Lover (starting 6 January, Saturday & Sunday, 9.00 pm, 10 episodes), My Star Family (starting 23 January, Monday – Thursday, 9.00 pm, 10 episodes), and Mommas & Dragon Dance (11 February 2024, Sunday, 9.00 pm).
The excitement continues with, Ho Chak! CNY Special 2024 (starting 7 January, every Sunday, 6.30 pm, 5 episodes) ignites your taste buds with a culinary exploration fit for emperors. For those seeking thrills, dive into “CNY Showdown 2024” with popular celebrities competing in various activities to win amazing prizes, happening on the first day of Chinese New Year (10 February 2024, 9.00 pm).
Spreading CNY cheer beyond the celebrations, 8TV’s Project Love embarks on a special mission! Marking its 20th anniversary, the program will visit and support Pusat Kebajikan Kanak-Kanak Terencat Akal Malaysia, bringing joy to handicapped and mentally retarded children during this festive season. Join 8TV in sharing the warmth of CNY with those who need it most.
Big brands roar with the #HappyLongLongTime campaign with sponsors such as Nivea, Kinohimitsu, SHARP, Bio-Essence, Jasmine Food, Kawan Food, Ensure Gold, IKEA, Samsung, Ginvera, Carnation, Colgate, Meta Academy, CPI Land, Darlie and Herbal Farmer.
Visit 8TV official social media sites on Facebook @8TVbadukongjian, Instagram @8tvmalaysia and Facebook & Instagram @bestoflocal to know more about 8TV’s CNY 2024 campaign. Join in on the conversations on social media platforms using the hashtag #HappyLongLongTime.
