ALDO LAUNCHES “OWN IT. HEART IT” CAMPAIGN EMPOWERING INDIVIDUALS TO OWN THEIR STYLE CONFIDENTLY

With the release of its newest autumn campaign, “Own It. Heart It,” ALDO hopes to inspire and encourage people in a world where being authentic is valued. The “Own It. Heart It” campaign highlights ALDO’s dedication to honouring unique style, empowerment, and confidence. It features an exciting collaboration with three Asian notable celebrities: Cinta Laura, Gabbi Garcia, and Khanh Linh.

The collection showcases ALDO’s versatility through a diverse range of products that offer the perfect match for any occasion:

1.         Nail It. Heart It: Conquering the workday in style.

2.         Walk It. Heart It: Effortlessly strutting through the streets.

3.         Glam It. Heart It: Radiating style at glamorous events.

4.         Dance It. Heart It: Unleashing one’s style on the dance floor..

Throughout the campaign, ALDO emphasizes the comfort features of their shoes, with “Pillow Walk Technology,” ensuring that customers not only look great but feel great too.

ALDO’s brand ambassadors, Cinta Laura, Gabbi Garcia, and Khanh Linh, have shared their enthusiasm for the products, highlighting the comfort and style ALDO brings to their lives.

Cinta Laura, Celebrity & Sociopreneur, expressed, “I could walk all day and dance all night in these shoes. They’re super comfy and suitable for all occasions!

Gabbi Garcia, Actress & Global Endorser, noted, “The perfect comfy pair. Clearly ALDO understands the need of the modern women. Furthermore, it is also very easy to throw them on with any outfits.

Khanh Linh, a well known Fashionista, shared, “These make hours of work feel like a breeze and moments to unwind more anticipated. I love the fact that it’s both comfortable and stylish.

The campaign kicks off on October 23rd, 2023, and will continue to inspire and uplift customers throughout the Fall and Winter season.

The collection can be shopped at  ALDO stores and ALDO websites and online marketplaces partners, making it easy for customers to explore and express their personal style.

About ALDO

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.

INSTAGRAM: @aldo_shoes

TIKTOK: @ALDO_Shoes

FACEBOOK: ALDO Malaysia

WEBSITES: www.aldoshoes.com –  https://www.aldoshoes.com.my/

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