Sat. May 25th, 2024

Malaysia’s largest automotive trade exhibition returns, revitalised, with its distinctive ‘S.E.T.’ (Sourcing, Training, and Entertainment) concept. From Monday through March 18, the event will include 330 exhibitors spread across 11,071 square metres at the Kuala Lumpur Convention Centre. Furthermore, subject zones and a wide spectrum of concurrent events guarantee that attendees maximise their involvement; enterprises of all sizes may investigate market potential from breakthroughs in digitisation and electrification.

Ms Fiona Chiew, General Manager of Messe Frankfurt (HK), said: “Since the last edition in 2019, we have continued to analyse the Malaysian industry closely in view of wider automotive developments. The country is on the cusp of a wide-scale transformation; therefore, Automechanika Kuala Lumpur remains as important now as when we first stepped into the market some 20 years ago. It goes beyond a trading platform with the fringe programme navigating new opportunities from trends like digitalisation and electrification in the supply chain.”

From this perspective, these advancing trends will underscore the carefully curated zones spotlighting exhibitors with products, services and technologies in specific market sectors. These comprise of:

  • Electric Vehicle (EV) – showcasing solutions for new energy vehicles, an electric bus, charging facilities, and battery technology
  • Auto Service and Maintenance – displaying diagnostic and repair technology, specialised equipment for electric vehicle repair and ADAS calibration
  • Commercial Vehicle – highlighting aftermarket services, parts, fuels, lubricants and oils
  • AutoFest@KL – primarily in Hall 4 and 5, exhibitors will have a deeper focus on end-user products, wrapping, accessories, and perfume. A number of booths will support in-person transactions allowing attendees to take home products like Hot Wheels on the spot.

Throughout halls 1 to 5 and 7C, the fair also offers a dynamic level of participation with a record-breaking 330 exhibitors from 17 countries and regions, including Australia, China, Germany, Hong Kong, India, Italy, Korea, Lithuania, Malaysia, Mauritius, Oman, Poland, Singapore, Taiwan, the UAE, the UK and the US.

This increase is set to encourage even more opportunities for local businesses to connect, network and exchange with some of the most influential names in the global industry. Brembo, Caltex Delo, Carlas, CELETTE, Deltran’s Battery Tender®, GBT, Launch, MAGICMOTORSPORT, Rimbunan Kuasa, SATA Tools, SCHMACO, Solid, TecAlliance, Techtronic, Tetrosyl, Yon Ming, and ZMC Automotive are amongst the key exhibitors at the show.

More experiences await the automotive community

Pairing with each zone, Automechanika Kuala Lumpur will also offer 14 events to probe into the region’s most pressing topics.

Collision Repair Training Workshop (16 – 18 March 2023)

More than six repair masters will delve into the repair and maintenance of high-voltage systems, measuring, ADAS calibration, workshop management systems, ECU remapping and tuning. Those that attend will receive an accredited certification to endorse their service centre or workshop upon completing the three-day course. Both international and local business owners, technicians, mechanics and apprentices are set to partake.

IBIS ASEAN 2023 (16 March 2023)

As a world-leading provider of automotive collision repair conferences, IBIS brings knowledge and expertise from five continents to the ASEAN market. The symposium will bring together top managers, senior directors, and business owners to explore the latest strategies for sustainable success. Together, they will dive into trends like EV and ADAS, as well as current challenges and opportunities within the region.

Digitalisation and Electrification Business Networking Event (16March)

Attendees can take away valuable business networking opportunities and knowledge about significant trends that have an all-encompassing influence on the automotive ecosystem. It also offers an interactive gathering with the National ESG Association of Malaysia, Malaysia Digital Economy Corporation, Hong Kong Productivity Council, as well as POS Malaysia and Lazada Group.

Fleet Management Conference (17 March 2023)

The conference will focus on the shift from transportation to smart mobility solutions. Discussions will include best practices to ensure profitability and address solutions for the sector’s overall modernisation. Key speaker Bobby Marshal (Manager, Marketing – South East Asia) from Chevron Malaysia Limited will provide an insight into the company’s strategy for their Caltex Diesel and Techron® D plus DELO® solution.


Automechanika Kuala Lumpur sets its eyes on attracting a wider scope of visitors to the show. The latest addition to the fringe programme offers a medley of activities that blend automotive culture, networking and a day-to-day market. Participants can experience:

  • Auto NITZ Party (17 March 2023)
  • EMMA Malaysia Final – Car Audio and Modification Competition (16, 17 and 18 March)
  • OEM & Auto City Marketplace (16, 17 and 18 March)

For the full list of events, please visit:

Press information and photographic material:

The brand’s flagship show, Automechanika Frankfurt, will return to the stage from 10 to 14 September 2024. Meanwhile, other Automechanika events organised by Messe Frankfurt’s Greater China offices include:

  • Automechanika Ho Chi Minh City: 23 to 25 June 2023

  • Automechanika Shanghai: 29 November to 2 December 2023

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